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Madison Beltline Origin Destination Study

Location: Dane County, Wisconsin  |  Year: 2012 to present
TADI's Role: Development of methodology and validation of origin-destination studies utilizing Bluetooth Technology, data collection coordination, field set-up, data analysis and validation

This innovation allowed the WisDOT to analyze field data to determine travel patterns throughout Dane County instead of relying on estimated data from travel demand models.

The Wisconsin Department of Transportation (WisDOT) required up-to-date and accurate origin-destination (OD) data of area travel patterns for input and calibration of Dane County transportation planning models and to analyze a wide variety of strategies that might solve Beltline Highway operational problems. The team of TADI, Skycomp, Inc. and Strand Associates proposed a combination of volume, Bluetooth OD and Time Lapse Aerial Photography (TLAP) OD data to provide the information requested:

  1. Provide OD data for regional Dane County traffic patterns.
  2. Provide 24 hours of continuous OD data collection and identify a “typical” day’s traffic pattern.
  3. Provide travel time and other data for model calibration.
  4. Provide detailed OD data along the Beltline Highway including closely spaced intersections and interchanges.
  5. Provide a photographic log for visual calibration of microsimulation models.
  6. Provide a statistically valid data set which could be cross checked between TLAP and Bluetooth as well as the Dane County TDM.
  7. Provide OD data for trucks traveling on the Beltline Highway.

The University of Wisconsin Traffic Operations and Safety Laboratory (UW TOPS Lab) and TADI developed a statistically valid analysis methodology for OD data using Bluetooth and TLAP technologies. The results of the Bluetooth and TLAP OD studies were compared to one another and to the Dane County travel demand model for accuracy and the resulting research paper was published by the Transportation Research Board.

This innovation allowed the WisDOT to analyze field data to determine travel patterns throughout Dane County instead of relying on estimated data from travel demand models. The results have been highly accepted by the public and been extremely valuable in the screening process to determine the viable alternatives and those that will be eliminated by the study.

For more information please contact Stephanie Olsson at 800-605-3091