The four-lane undivided USH 2 corridor experienced patterns of angle, rear-end, sideswipe, and pedestrian/bicycle crashes. TADI was hired to identify the cause of the issues and strategically recommend improvements. After creating collision diagrams for 20 intersections, TADI identified safety improvement scenarios that offered favorable benefit to cost ratios. TADI collaborated with the Wisconsin DOT and the University of Wisconsin to identify a methodology for applying multiple crash reduction factors. Monotube signals, high-intensity crosswalks, signal coordination, and pedestrian bulb-outs were just some of the recommended improvements. TADI’s contribution to this project enabled Wisconsin DOT to successfully apply for 90 percent Federal Funding through the Highway Safety Improvement Program funding for various aspects of this project.